UMass Amherst
I worked closely with the Executive Creative Director to develop campaigns aimed at increasing university engagement. I focused on enhancing brand awareness for the university and the Chancellor's office through innovative and impactful creative strategies. Utilizing my graphic design expertise, I created visually striking and persuasive materials that effectively resonate with our audience.
Collegiate Campus Branding
The branded Campus Adirondack chair was created in collaboration with the executive creative director for marketing purposes.
Environmental Graphic
Three-dimensional acrylic environmental graphic for the New Chancellors office at the University of Massachusetts Amherst.
Be Revolutionary
Out-of-home (OOH) advertising for the university's flagship campaign features a simple color block approach for an eye-catching view along the pike with in-market 25 OOH throughout Massachusetts.
Humanities & Fine Arts Annual Report
Summer Session
A print and digital campaign for the UMass Amherst Summer Session included social media graphics, bus advertisements, posters, table tents, and sandwich boards.
